Privacy Policy

Last updated: March 29, 2026

Who We Are

The Secret Trends ("we," "us," or "our") operates the website thesecrettrends.com and associated social media accounts. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our content on third-party platforms.

Information We Collect

Information You Provide

  • Email address — when you subscribe to our newsletter
  • Contact information — when you reach out to us via email or contact forms

Information Collected Automatically

  • Device and browser information — browser type, operating system, device type
  • Usage data — pages visited, time spent on pages, referring URLs, click patterns
  • IP address — used for approximate geographic location and analytics
  • Cookies and similar technologies — as described in the Cookies section below

How We Use Your Information

  • Send newsletters, product recommendations, and promotional content you have opted in to receive
  • Analyze site traffic and user behavior to improve our content and user experience
  • Measure the effectiveness of our marketing campaigns and advertising
  • Detect and prevent fraud or abuse
  • Comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect usage data and improve our services. These include:

Analytics

  • Google Analytics — to understand how visitors interact with our website. Google Analytics collects information such as how often users visit, what pages they view, and what other sites they visited prior. Google Privacy Policy

Advertising and Conversion Tracking

  • Meta (Facebook) Pixel — to measure ad effectiveness and deliver targeted advertising on Facebook and Instagram. Meta Privacy Policy
  • Pinterest Tag — to track conversions and build audiences for advertising on Pinterest. Pinterest Privacy Policy
  • TikTok Pixel — to measure ad performance and optimize campaigns on TikTok. TikTok Privacy Policy

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being set. Please note that disabling cookies may affect the functionality of our website.

Affiliate Links

Our website contains affiliate links. When you click on these links and make a purchase, we may earn a commission at no additional cost to you. Affiliate networks may use cookies to track referrals. Please refer to each merchant's privacy policy for details on their data practices.

Third-Party Data Sharing

We may share your information with the following categories of third parties:

  • Email marketing provider (Brevo) — to manage newsletter subscriptions and deliver emails. Brevo Privacy Policy
  • Analytics providers — Google Analytics, as described above
  • Social media platforms — Meta (Facebook/Instagram), Pinterest, and TikTok for advertising and content distribution
  • Affiliate networks — to track referrals and commissions

We do not sell your personal information to third parties.

Social Media

We maintain presences on social media platforms including Instagram, Facebook, Pinterest, and TikTok. When you interact with our social media content, the respective platform may collect data in accordance with their own privacy policies. We may use platform tools to publish content, respond to comments, and analyze engagement metrics.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Newsletter subscriber data is retained until you unsubscribe.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access — request a copy of the data we hold about you
  • Correction — request correction of inaccurate data
  • Deletion — request deletion of your personal data
  • Opt-out — unsubscribe from marketing emails at any time using the link in each email
  • Data portability — request your data in a portable format

To exercise any of these rights, please contact us at the email address below.

Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can promptly remove it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Email: info@thesecrettrends.com